Nr. 17 / 2015, volumul 1

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Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences

Autori:
Radu Ioan Mogos, Bucharest University of Economic Studies
Carmen Acatrinei, Bucharest University of Economic Studies


Keywords: email marketing campaigns, email customization, data mining analysis, consumer preferences
JEL Codes: M31, M37, C38		Abstract

Paper
Views Of Young People On The Importance Of Marketing Communication In Terms Of Accessing European Funds

Autori:
Mihai Orzan, Bucharest University of Economic Studies
Anamaria Cat?lina Rad, Bucharest University of Economic Studies
Andra Iuliana Dobrescu, Bucharest University of Economic Studies
Maria Cristina Mitrica, Bucharest University of Economic Studies


Keywords: online marketing, European funds, marketing communication.
JEL Codes: M31		Abstract

Paper
Perspectives On Developing The Bioeconomy Secotor In Romania

Autori:
Marius Pasculea,


Keywords: bioeconomy, biomass, bio-based products
JEL Codes: Q26, Q28		Abstract

Paper
The Online Advertising Of Small And Medium Sized Businesses

Autori:
Cristina Balteanu, Babes - Bolyai University of Cluj–Napoca
Mihaela Marcu, Hyperion University of Bucharest


Keywords: online advertising, small and medium sized enterprises, social media
JEL Codes: M37, L82, M15		Abstract

Paper
Implications Of Ifrs Adoption On Earnings Quality, Empirical Case For Romanian Environment

Autori:
Burca Valentin, West University of Timisoara
Mates Dorel, West University of Timisoara


Keywords: IFRS, accruals, earnings management, regression.
JEL Codes: M40, M41, G33.		Abstract

Paper
The Financial Performance Of Agricultural Holdings In Romania - Regional Analysis

Autori:
Camelia Burja, 1 Decembrie 1918 University
Vasile Burja, 1 Decembrie 1918 University


Keywords: financial performance, agricultural holdings, financial ratios, Data Envelopment Analysis
JEL Codes: O13, Q12, Q14		Abstract

Paper
Analysis Of The Average Share Price Of Companies Listed On Bse Depending On The Profit And Exchange Segment. Different Techniques Of General Least Square And Computing Coefficient Covariance For Mean Price Equation Estimation

Autori:
Teodor Hada, Bogdan Vod? University
Emil Olteanu, 1 Decembrie 1918 University
Iulian Bogdan Dobra, 1 Decembrie 1918 University


Keywords: share price, profit, GLS Weights, robust coefficient covariances, ANCOVA
JEL Codes: G11, G12, G14		Abstract

Paper
The Impact Of Csr On Romanian Consumers’ Trust

Autori:
Silvia Maican, Babes Bolyai University, Cluj-Napoca


Keywords: corporate social responsibility, consumers, trust, loyalty, satisfaction
JEL Codes: M 31, M14		Abstract

Paper
Human Resources And Marketing Mix In Oil&gas Industry

Autori:
Alina-Daniela Mihalcea, Ovidius University


Keywords: marketing mix, human resources, knowledge society
JEL Codes: M31, O15		Abstract

Paper
The Importance And The Role Of Tourism In The Economic And Social Life Of Alba County

Autori:
Claudia Olimpia Mois?, 1 Decembrie 1918 University


Keywords: tourism, Alba County, the role and importance of tourism
JEL Codes: M31, L83		Abstract

Paper
Industries As Vectors Of Regional Competitiveness Case Study – The North-west Region Of Romania

Autori:
Oana St?nculescu, Babes - Bolyai University of Cluj–Napoca


Keywords: region, competitiveness, industry, decision, strategy
JEL Codes: L60, O12, O18		Abstract

Paper

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