Nr. 17 / 2015, volumul 2

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The Importance Of Using Managerial Strategies By Thetouristic Firms From Alba County

Autori:
Malina Cordos, ‘1 Decembrie 1918‘ University of Alba Iulia


Keywords: management strategies, strategic objectives, programs, strategic decisions, managerialskills, growth strategies, organizational change, tourism, hospitality industry
JEL Codes: L8, M1, M2		Abstract

Paper
Loan-portfolio Quality And Managerial Efficiency In Banking

Autori:
Imola Driga, University of Petrosani
Codruta Dura, University of Petrosani


Keywords: financial crisis, the quality of loans, non-performing loans, banking profitability, bankmanagement.
JEL Codes: G21, G32, E44, F30		Abstract

Paper
History Of ‘corporate Social Responsibility‘ Concept

Autori:
Nicoleta Farcane, West University of Timisoara Romania
Eusebiu Bureana, West University of Timisoara Romania


Keywords: CSR, corporate social performance, corporate social sensitivity, CSR models
JEL Codes: JEL Classification: M14, Q56		Abstract

Paper
Romanian Legislation In The Healthcare Services Domain

Autori:
Ruxandra Lazea, University of Alba Iulia Romania
Maria Muresan, University of Alba Iulia Romania


Keywords: health system, patients‘ rights and obligations, health services, access to information
JEL Codes: M31		Abstract

Paper
Cultural Participation And Touristic Valorisation Ofthe Local Cultural Heritage

Autori:
Lucian Marina, University of Alba Iulia Romania


Keywords: touristic offer, cultural marketing, urban regeneration, cultural participation
JEL Codes: M31, L83		Abstract

Paper
The Analysis Of The Relationship Between Marketing Strategies And The Performance Of Small And Medium Sized Businesses In Romania

Autori:
Carmen Adina Pastiu, University of Alba Iulia Romania
Maria Muresan, University of Alba Iulia Romania


Keywords: small and medium sized firms; marketing strategy; performance; market segmentation
JEL Codes: M31		Abstract

Paper
Ways To Detect Plagiarism In Academic Research

Autori:
Alina Tabirca, ‘Valahia University of Targoviste‘ Romania
Valentin Radu, ‘Valahia University of Targoviste‘ Romania


Keywords: Plagiarism, Research, Ethics
JEL Codes: A31		Abstract

Paper

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