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"1 Decembrie 1918" University, Alba Iulia, Faculty of Economic Sciences
Annales Universitatis Apulensis Series Oeconomica
Nr. 17 / 2015, volumul 2
Table of contents is available here
The Importance Of Using Managerial Strategies By Thetouristic Firms From Alba County Autori: Malina Cordos, ‘1 Decembrie 1918‘ University of Alba Iulia Keywords: management strategies, strategic objectives, programs, strategic decisions, managerialskills, growth strategies, organizational change, tourism, hospitality industry JEL Codes: L8, M1, M2 | Abstract Paper |
Loan-portfolio Quality And Managerial Efficiency In Banking Autori: Imola Driga, University of Petrosani Codruta Dura, University of Petrosani Keywords: financial crisis, the quality of loans, non-performing loans, banking profitability, bankmanagement. JEL Codes: G21, G32, E44, F30 | Abstract Paper |
History Of ‘corporate Social Responsibility‘ Concept Autori: Nicoleta Farcane, West University of Timisoara Romania Eusebiu Bureana, West University of Timisoara Romania Keywords: CSR, corporate social performance, corporate social sensitivity, CSR models JEL Codes: JEL Classification: M14, Q56 | Abstract Paper |
Romanian Legislation In The Healthcare Services Domain Autori: Ruxandra Lazea, University of Alba Iulia Romania Maria Muresan, University of Alba Iulia Romania Keywords: health system, patients‘ rights and obligations, health services, access to information JEL Codes: M31 | Abstract Paper |
Cultural Participation And Touristic Valorisation Ofthe Local Cultural Heritage Autori: Lucian Marina, University of Alba Iulia Romania Keywords: touristic offer, cultural marketing, urban regeneration, cultural participation JEL Codes: M31, L83 | Abstract Paper |
The Analysis Of The Relationship Between Marketing Strategies And The Performance Of Small And Medium Sized Businesses In Romania Autori: Carmen Adina Pastiu, University of Alba Iulia Romania Maria Muresan, University of Alba Iulia Romania Keywords: small and medium sized firms; marketing strategy; performance; market segmentation JEL Codes: M31 | Abstract Paper |
Ways To Detect Plagiarism In Academic Research Autori: Alina Tabirca, ‘Valahia University of Targoviste‘ Romania Valentin Radu, ‘Valahia University of Targoviste‘ Romania Keywords: Plagiarism, Research, Ethics JEL Codes: A31 | Abstract Paper |
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