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"1 Decembrie 1918" University, Alba Iulia, Faculty of Economic Sciences
Annales Universitatis Apulensis Series Oeconomica
Nr. 17 / 2015, volumul 1
Table of contents is available here
Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences Autori: Radu Ioan Mogos, Bucharest University of Economic Studies Carmen Acatrinei, Bucharest University of Economic Studies Keywords: email marketing campaigns, email customization, data mining analysis, consumer preferences JEL Codes: M31, M37, C38 | Abstract Paper |
Views Of Young People On The Importance Of Marketing Communication In Terms Of Accessing European Funds Autori: Mihai Orzan, Bucharest University of Economic Studies Anamaria Cat?lina Rad, Bucharest University of Economic Studies Andra Iuliana Dobrescu, Bucharest University of Economic Studies Maria Cristina Mitrica, Bucharest University of Economic Studies Keywords: online marketing, European funds, marketing communication. JEL Codes: M31 | Abstract Paper |
Perspectives On Developing The Bioeconomy Secotor In Romania Autori: Marius Pasculea, Keywords: bioeconomy, biomass, bio-based products JEL Codes: Q26, Q28 | Abstract Paper |
The Online Advertising Of Small And Medium Sized Businesses Autori: Cristina Balteanu, Babes - Bolyai University of Cluj–Napoca Mihaela Marcu, Hyperion University of Bucharest Keywords: online advertising, small and medium sized enterprises, social media JEL Codes: M37, L82, M15 | Abstract Paper |
Implications Of Ifrs Adoption On Earnings Quality, Empirical Case For Romanian Environment Autori: Burca Valentin, West University of Timisoara Mates Dorel, West University of Timisoara Keywords: IFRS, accruals, earnings management, regression. JEL Codes: M40, M41, G33. | Abstract Paper |
The Financial Performance Of Agricultural Holdings In Romania - Regional Analysis Autori: Camelia Burja, 1 Decembrie 1918 University Vasile Burja, 1 Decembrie 1918 University Keywords: financial performance, agricultural holdings, financial ratios, Data Envelopment Analysis JEL Codes: O13, Q12, Q14 | Abstract Paper |
Analysis Of The Average Share Price Of Companies Listed On Bse Depending On The Profit And Exchange Segment. Different Techniques Of General Least Square And Computing Coefficient Covariance For Mean Price Equation Estimation Autori: Teodor Hada, Bogdan Vod? University Emil Olteanu, 1 Decembrie 1918 University Iulian Bogdan Dobra, 1 Decembrie 1918 University Keywords: share price, profit, GLS Weights, robust coefficient covariances, ANCOVA JEL Codes: G11, G12, G14 | Abstract Paper |
The Impact Of Csr On Romanian Consumers’ Trust Autori: Silvia Maican, Babes Bolyai University, Cluj-Napoca Keywords: corporate social responsibility, consumers, trust, loyalty, satisfaction JEL Codes: M 31, M14 | Abstract Paper |
Human Resources And Marketing Mix In Oil&gas Industry Autori: Alina-Daniela Mihalcea, Ovidius University Keywords: marketing mix, human resources, knowledge society JEL Codes: M31, O15 | Abstract Paper |
The Importance And The Role Of Tourism In The Economic And Social Life Of Alba County Autori: Claudia Olimpia Mois?, 1 Decembrie 1918 University Keywords: tourism, Alba County, the role and importance of tourism JEL Codes: M31, L83 | Abstract Paper |
Industries As Vectors Of Regional Competitiveness Case Study – The North-west Region Of Romania Autori: Oana St?nculescu, Babes - Bolyai University of Cluj–Napoca Keywords: region, competitiveness, industry, decision, strategy JEL Codes: L60, O12, O18 | Abstract Paper |
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